Start with the useful truth
You send the business details, the goals, whatever assets exist, the contact routes people should use and the facts that have to be right.
Process
How a project runs.
Deadlines only mean something if both sides know what starts the clock. Here is exactly what starts it, and what does not.
Choose a direction with a reason behind it
We confirm the information architecture and the visual direction, and we say why that route suits how your customers actually decide.
Build the details people actually need
The first design arrives within 14 calendar days of receiving complete materials.
Refine from one clear list
Each included round is delivered within 7 calendar days of one complete, consolidated revision list.
Launch with the handoff understood
Approved pages, the contact path, the domain and hosting handoff and the known limitations are all written down before we finish.
What starts the clock
- Complete materials start the 14-day first-design window. Complete means everything on the brief list has arrived.
- One consolidated revision list starts a 7-day round. Not three separate messages — one list.
- Nothing else starts a clock. A half-finished handover does not.
What pauses it
Time spent waiting for you does not count against a deadline.
After 30 calendar days of inactivity a project may pause and be rescheduled when work resumes.
One revision round means one consolidated list. Anything that arrives after a round has started moves to the next one.
What we need from you
- The business name, the services or menu, and the prices you want shown.
- Opening details, location and how you want people to get in touch.
- Any photography, logo files or written copy you already own.
- The one thing a visitor should do after reading the site.
- Anything that has to be exactly right — spellings, claims, legal wording.
When scope is reviewed
- New pages or new functions beyond the agreed scope.
- Reversing a direction that has already been approved.
- Ongoing copywriting, photography or content production.
- Paid third-party subscriptions and provider fees.
- Complex booking or payment integrations beyond the agreed scope.
- Work beyond the revision rounds included in your package.
Anything on that second list is not refused — it is quoted. We agree the scope and the price before the work starts.